Did you know that every third bite you eat is directly due to the hard work of bees?

The backbone of today's Hungarian beekeeping sector is formed by small-scale producers . About 88% of honey producers operate as a hobby or part-time, often involving the whole family, nurturing the centuries-old traditions of beekeeping with great passion and knowledge. In recent years, numerous reports have reported that tons of high-quality honey are sitting unsold at home with producers. Due to the saturated honey market and unfavorable market conditions , according to the most pessimistic forecasts, up to two-thirds of beekeepers may give up their activities. This would not only deal a serious blow to the livelihood of families, as a significant decrease in pollinators would also endanger food security and agricultural exports.

As a practicing beekeeper, Róbert also found himself faced with modern reality. His close relationship with bees and respect for inherited knowledge inspired him to find a new way to sell his unsold honey. Thus began a long process of experimentation, the goal of which was to present honey to the world in a new, exciting form – and that is when Pilleméz was born. Róbert primarily wanted to sell his own accumulated acacia honey and did not expect the extremely positive reception that his product would receive. After a year of marketing and numerous encouraging feedback, it became clear that Pilleméz was not just a product, but also a successful initiative. The goal is for Pilleméz to go beyond itself – to provide an answer to the economic challenges of modern beekeeping and to draw attention to the irreplaceable role of bees in maintaining the ecosystem.

FOUNDATION

As a family business, we strive for a shared vision and a legacy that spans generations. In response to the current unpredictable global situation, Huneybee Kft. decided to experiment with a forward-looking approach. Our brand building strategy goes beyond product-focused marketing - we are not just looking for a customer audience, but an online and offline community that resonates with the values ​​we represent.

The Regenerative Development and Education Foundation will apply the principles of commons and self-organization in practice, demonstrating how to build a viable and glocal economic system - in the countryside - along the philosophy of degrowth . A real-time research project that is constantly learning and evolving. We adapt/develop our strategies based on real feedback and emerging needs . This internal agility is key to managing the unpredictable challenges inherent in large-scale social transitions . And the dynamic learning environment is perfect for the practical study of adaptive governance and resilience .